Fighting Spam with MarkAsJunk, Safelists and Blocklists

Spam is a common problem that can be frustrating to deal with. Fortunately, there are several effective and proven tools to help you control what messages are marked (or not marked) as spam including MarkAsJunk and address rules also known as safelists and blocklists. Safelists are lists of email addresses or domains that you trust and want … Read more

Sender Authentication with DKIM and SPF

Sender authentication technologies like DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) not only help control spam but also improve deliverability of legitimate messages. Consequently, these systems are of interest to both email administrators and email marketers. What is sender authentication? In the most general sense, sender authentication measures the validity of a message source, and this information is … Read more

Controlling Open System Email

In his 2002 article entitled Death by Spam, Kevin Werbach predicted that as a result of spam, email would gradually move from being an open to a closed system. Six years later, where are we now and how far have we moved in that direction? Sadly and not surprisingly, email is still greatly hampered by … Read more