Introduction IP address reputation is a critical factor in email hosting and SMTP sending that directly affects email deliverability. Whether you’re a business sending marketing campaigns or transactional emails, maintaining a positive IP reputation ensures that your emails reach the intended recipients’ inboxes instead of being flagged as spam. Understanding how IP address reputation works, … Read more
Increasingly, bulk senders are finding that their emails are no longer accepted by email providers despite having SPF and DKIM policies in place. Even with a DMARC record, the emails are silently rejected, and the reason for this is misaligned SPF and DKIM records. Misalignment occurs when different domains are used in the message return-path … Read more
Email hosting and SMTP hosting are two different services that are sometimes confused with each other. Email hosting is a service that allows you to host your email accounts on a server. It provides you with an email server that you can use to send and receive emails. SMTP hosting, on the other hand, is a … Read more
In a recent Quora response, we discussed how bulk senders can improve email deliveries. There are many factors that affect email delivery and acceptance rates, and the following points are intended for senders using their own email marketing applications and hosted services. Multipart Matters First, make sure your emails are properly generated with both text … Read more
When signing up for SMTP Hosting at Greatmail, in addition to selecting the number of monthly sends, there are 2 preferences you must select to ensure your account is provisioned correctly — 1) Type of Sending and 2) Campaign Manager. The first option pertains to Marketing or Transactional type sending. If you are not sure … Read more
If you are looking for an SMTP hosting service, then you probably have an application that sends out either marketing or transactional messages and are looking for a host to relay these messages in bulk. Or perhaps you are sending both transactional and marketing messages and would like to find a single provider to handle … Read more
Following eight successful months in beta, Greatmail’s MxGrid SMTP service is now fully integrated into the company’s service line and renamed simply ‘SMTP Hosting’. The SMTP offering includes support for sender authentication technologies including DKIM signing and SPF validation, feedback loop management, optional bounce account hosting, and IP reputation monitoring. Greatmail’s SMTP hosting targets customers sending marketing … Read more