The Importance of IP Address Reputation in Email Hosting and SMTP Sending

Introduction IP address reputation is a critical factor in email hosting and SMTP sending that directly affects email deliverability. Whether you’re a business sending marketing campaigns or transactional emails, maintaining a positive IP reputation ensures that your emails reach the intended recipients’ inboxes instead of being flagged as spam. Understanding how IP address reputation works, … Read more

The Rise of Private Email Hosting: Why More Businesses Are Dropping Big Email Providers

In recent years, a growing number of businesses have started to rethink their reliance on major email providers like Google Workspace and Microsoft 365. While these platforms offer convenience and a suite of integrated tools, the rise of private email hosting is signaling a shift in how companies manage their communication infrastructure. But why are … Read more