Introduction IP address reputation is a critical factor in email hosting and SMTP sending that directly affects email deliverability. Whether you’re a business sending marketing campaigns or transactional emails, maintaining a positive IP reputation ensures that your emails reach the intended recipients’ inboxes instead of being flagged as spam. Understanding how IP address reputation works, … Read more
Email hosting and SMTP hosting are two different services that are sometimes confused with each other. Email hosting is a service that allows you to host your email accounts on a server. It provides you with an email server that you can use to send and receive emails. SMTP hosting, on the other hand, is a … Read more
In a recent Quora response, we discussed how bulk senders can improve email deliveries. There are many factors that affect email delivery and acceptance rates, and the following points are intended for senders using their own email marketing applications and hosted services. Multipart Matters First, make sure your emails are properly generated with both text … Read more
When signing up for SMTP Hosting at Greatmail, in addition to selecting the number of monthly sends, there are 2 preferences you must select to ensure your account is provisioned correctly — 1) Type of Sending and 2) Campaign Manager. The first option pertains to Marketing or Transactional type sending. If you are not sure … Read more
If you are looking for an SMTP hosting service, then you probably have an application that sends out either marketing or transactional messages and are looking for a host to relay these messages in bulk. Or perhaps you are sending both transactional and marketing messages and would like to find a single provider to handle … Read more
Whether you’re using a third party application or building your own bulk email system, there are a few critical list management tasks your mailer should be able to handle. These best practices will help you maintain a favorable SMTP IP reputation and ensure the best delivery rates possible for your campaigns. No matter how fresh or how clean you think your list is, sooner or later … Read more
Greatmail now offers an easy to use SMTP service, MxGrid, for high volume email applications. MxGrid eliminates the need to set up a domain for high volume sending and seamlessly adds DKIM signing and SPF authentication to all outbound messages. MxGrid is a lightweight SMTP solution that provides clients with an outgoing server, user name and password to connect to Greatmail’s SMTP … Read more
Sender authentication technologies like DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) not only help control spam but also improve deliverability of legitimate messages. Consequently, these systems are of interest to both email administrators and email marketers. What is sender authentication? In the most general sense, sender authentication measures the validity of a message source, and this information is … Read more