Category Archives: Email Marketing

Best Practices for Bulk Email Senders

Posted on August 18, 2011 by admin

Whether you’re using a third party application or building your own bulk email system, there are a few critical list management tasks your mailer should be able to handle.  These best practices will help you maintain a favorable SMTP IP reputation and ensure the best delivery rates possible for your campaigns. … Continue reading →

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Greatmail Develops MxGrid SMTP Service

Posted on February 13, 2011 by admin

Greatmail now offers an easy to use SMTP service, MxGrid, for high volume email applications. MxGrid eliminates the need to set up a domain for high volume sending and seamlessly adds DKIM signing and SPF authentication to all outbound messages. MxGrid is a … Continue reading →

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Sender Authentication with DKIM and SPF

Posted on December 27, 2010 by admin

Sender authentication technologies like DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) not only help control spam but also improve deliverability of legitimate messages. Consequently, these systems are of interest to both email administrators and email marketers. What is sender authentication? In … Continue reading →

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